With the fall of the Atkin's diet, people started looking beyond carbs for fulfillment, both nutritional and spiritual, and the Bible Bar was created. This product appeals to two overlapping audiences- those with health concerns and those wanting to stay closer to the "good word". Using this as the starting point, design a bar or supplement that targets a specific clientele. The primary concern should be nutrition, but the secondary should be tapping a unique market. Outline the characteristics of your audience and upload a comp of the package design.
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